Privacy Policy

 

Flow MTB Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our website, flowmtb.co.uk and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account” means an account required to access and/or use certain areas and features of our website;

“Cookie” means a small text file placed on your computer or device by our website. Details of the Cookies used by our website are set out in Part 13, below.

“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

2. Information About Us

Our website is owned and operated by Flow MTB Limited, a limited company registered in England under company number 10001008.

Registered address: The Stable Yard, Vicarage Road, Stony Stratford, Milton Keynes, Buckinghamshire, England, MK11 1BN

Email address: hello@flowmtb.co.uk

Telephone number: +44 7791 218113

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of our website. Our website may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

4. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 14.

b) The right to access the personal data we hold about you. Part 12 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 14 to find out more.

d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 14 to find out more.

e) The right to restrict (i.e. prevent) the processing of your personal data.

f) The right to object to us using your personal data for a particular purpose or purposes.

g) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

h) Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 14.

6. What Data Do We Collect?

Depending upon your use of our website, we may collect some or all of the following personal and non-personal data. Please also see Part 13 on our use of Cookies and similar technologies and our Cookie Policy:

  • Name
  • Invoice and Delivery Address
  • Email address
  • Telephone number
  • Basic payment information excluding any credit/debit card details
  • IP address*
  • Web browser type and version*
  • Operating system*
  • A list of URLs starting with a referring site, your activity on our website, and the website you exit to*

* We use this information on an anonymous basis and will never use it to identify any particular user. We won’t be able to link this data to any other data that we hold about you and the purpose of collecting this data is to perform analysis and to help us identify user flows around our website and to help improve it.

7. How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for the following purposes:

  • Providing and managing your Account
  • Supplying our products and services to you. Your personal details are required in order for us to enter into a contract with you.
  • Communicating with you. This may include responding to emails or calls from you.
  • Supplying you with information by email and post that you have opted-in to. You may unsubscribe or opt-out at any time by emailing hello@flowmtb.co.uk, or clicking the unsubscribe link in our email newsletter.
  • Analysing your use of our website and gathering feedback to enable us to continually improve our website and your user experience.
  • With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and or post with information, news, and offers on products and services.
  • You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place.

9. Do You Share My Personal Data?

We will never sell any of your personal data to a third party. However, in order for us to provide our services to you, we share your personal data with our trusted third party service providers as detailed below. These services may include payment processing, delivery, and marketing. In some cases, those third parties may require access to some or all of your personal data that we hold.

Worldpay and PayPal. When you input your card details during checkout the card processor retains all the information about your card and only issues Flow MTB Limited with a unique token identifier. This token then allows us to process the cost of your order against your card. It also allows us to issue refunds.  We do not have access to your complete card details.

Mailchimp hold the email address provided by the subscriber. You can unsubscribe from this list at any time by clicking on the unsubscribe link in our newsletters.

10. How Can I Control My Personal Data?

In addition to your rights under the GDPR, set out in Part 5, when you submit personal data via our website, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes including the ability to opt-out of receiving emails from which you may do by unsubscribing using the links provided in our emails and at the point of providing your details.

11. Can I Withhold Information?

You may access certain areas of our website without providing any personal data at all. However, to use all features and functions available on our website you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 13 and our Cookie Policy.

12. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 14.

We will respond to your subject access request within one month of receiving it.

13. How Do You Use Cookies?

Our website may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our website and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using our website, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. For more details, please refer to the table below. These Cookies are not integral to the functioning of our website and your use and experience of our website will not be impaired by refusing consent to them.

All Cookies used by and on our website are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our website may not function fully or as intended.

Certain features of our website depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that our website may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

13.1 The following first-party Cookies may be placed on your computer or device, no personal data is stored within any of the below cookies:

Name of CookiePurpose and useNecessary
Woocommerce_cart-hashContains information about the shopping cart and helps WooCommerce know then the cart changesYes
Woocommerce_items_in_cart_Contains information about the shopping cart and helps WooCommerce know then the cart changesYes
Wp_woocommerce_session_Contains a unique code for each customer so that it knows where to find the shopping cart data in the database for each customerYes

 

13.2 Our website uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our website is used. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our website, it does enable us to continually improve our website, making it a better and more useful experience for you.

The analytics service used by our website uses analytics Cookies to gather the required information.  The analytics service used by our website uses the following analytics Cookies:

Name of CookiePurpose and useProviderNecessary
_gaUsed to distinguish usersGoogle AnalyticsNo
_gidUsed to distinguish usersGoogle AnalyticsNo
_gatUsed to throttle request rateGoogle AnalyticsNo

You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

14. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details :

Email address: hello@flowmtb.co.uk

Telephone number: +44 7791 218113.

Postal Address: The Stable Yard, Vicarage Road, Stony Stratford, Milton Keynes, Buckinghamshire, England, MK11 1BN

15. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on our website and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our website following the alterations. We recommend that you check this page regularly to keep up-to-date.

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