A huge THANK YOU to everyone who supported us in our first year of business
Wow! What a fantastic year 2016 has been. When you start on a new venture, you never know how well it will be received, so to get so much positive feedback from female mountain bikers and from within the MTB industry, in such a short space of time, has been amazing. Not only have we been bringing you loads of awesome kit all in one place, we’ve been up to lots of other things too.
Flow MTB and MTB Instruction
To help encourage women in the sport we love, and improve their skills and confidence on the trails, we partnered with MTB Instruction throughout 2016 offering reduced cost courses for ladies along with Flow goodie bags. These courses have proved really popular for both new and seasoned riders, and we’ll be continuing this partnership into 2017, with more locations across the UK.
During 2016 we supported downhill riders through the MIJ summer series with prizes for ladies on the podium. With the winter season now in full swing, you’ll find us at the 661 mini downhill, cheering on the ladies down the track and providing podium prizes.
The Female MTB Community
For me, the best part of 2016 has been meeting so many lovely ladies out on the trails and at races and events. The female MTB community is really supportive and welcoming, and that goes across all events; whether it’s a small event organised by a group of local riders, or a large scale event like the Fox Hunt; I’ve made so many amazing friends this year.
What We Learned
Of course there’s been a few things we’ve learnt along the way. Why do MTB apparel brands think ladies over a size 14 don’t ride bikes? We’ve had more than one debate about this with our suppliers and hope to get larger sizes on board in the future. The inconsistency in sizing between brands is frustrating and next year we plan to list all the products on our website in real sizes rather than an ambiguous S, M, L.
2017 – An Exciting Year Ahead
So what does 2017 bring to Flow MTB?
We’re really excited to be supporting a team of female riders through the 2017 race season with race kit, entry to sponsored races, coaching sessions, online discounts at Flow MTB and, in partnership with our local bike shop Phil Corley Cycles, parts and servicing for their bikes to keep them on the race circuit throughout the year. We’ll be announcing our 2017 Flow Riders on our website and social media over the next few weeks.
If you’d like to find out more about our Flow Rider programme, please email firstname.lastname@example.org
More MTB Brands
We’ve got even more MTB brands coming to Flow MTB in 2017, so keep your eye on our website for new brands, products and promotions throughout the year.
So thanks again for supporting Flow MTB and if you see us on the trails or at an event, be sure to say hello!